Meet Stanley – star of SafeWork SA’s safety campaign

SafeWork SA has launched a major awareness campaign to remind South Australians that Safety at work is a serious job.

Star of the campaign is Stanley, an animated talking traffic cone who is passionate about workplace safety.

Stanley appears in everyday workplace settings to highlight three common and preventable hazards:

• Falls from heights
• Roll-away vehicles
• Spills

These hazards were chosen because they continue to cause significant harm in South Australian workplaces and are aligned to national work health and safety priorities.

Over the past four years, these hazards contributed to 21 deaths and a further 496 serious injuries that were reported to SafeWork SA.

The campaign reminds workers, employers and sole operators to put safety first, regardless of the industry in which they work.

It also provides practical information to help prevent a workplace injury and the lasting impact on the injured worker, family and colleagues.

Stanley is an important member of the SafeWork SA team and its goal of improving workplace safety.

How will this campaign help SafeWork SA reduce workplace incidents?

SafeWork SA is visiting more worksites more often to help keep South Australians safe.

This campaign will support SafeWork SA’s ongoing compliance and education activities across a range of industries.

In 2024-25, SafeWork SA visited more than 7700 worksites and issued nearly 5240 statutory notices, as well as undertook more than 300 visits by its Education Advisers.

To book a visit by the Education Adviser, visit: Advisory Service | SafeWork SA (external site)

How long will the campaign run for?

You can spot Stanley in advertisements throughout South Australia between April and December 2026 across social media, on demand TV, digital, print and billboards.

How can I get involved?

Getting involved is simple. Workers and employers can visit the campaign hub pages on this website to access information about each hazard, download free posters and stakeholder kits, as well as take part in social media activities.

Employers can also share campaign materials, reinforce key safety messages at toolbox talks and display resources in the workplace.