The campaign, called Safety at work is a serious job, features Stanley the cone providing advice across three common workplace hazards – falls from heights, roll-away vehicles and spills.

The campaign aims to remind workers, employers and sole operators about the dangers and the need to put safety first regardless of where they work.

People can spot Stanley in advertisements throughout South Australia between April and December 2026 across social media, on demand TV, digital, print and billboards.

The hazards highlighted in the campaign have been identified using SafeWork SA and ReturnToWorkSA data and aligned to national strategic work health and safety priorities

Between 2022 and 2025, SafeWork SA received 300 notifications of a workplace incident involving a serious fall.

Sadly, 12 people died and a further 288 people were seriously injured during this period. The construction sector remained the riskiest industry followed by transport, manufacturing and agriculture.

During the same period, SafeWork SA received 196 slip and trip notifications with many associated with spills. This accounted for five fatalities and 191 seriously injured.

A staggering 42 roll-away vehicle incidents were reported to SafeWork SA over the past four years, the impact of which can be catastrophic. Four people died and 17 were seriously injured while 13 incidents involved significant property damage.

The awareness campaign will support SafeWork SA’s ongoing compliance and education activities across a range of industries.

In 2024-25, SafeWork SA visited more than 7700 worksites and issued nearly 5240 statutory notices.

A total of 18 convictions were achieved for breaches to work health and safety laws – the highest in 10 years – delivering record fines totalling $2.37 million.

The advertisements will direct South Australians to the SafeWork SA website where they can access tools and information to help them stay safe at work.

For more information, visit www.safework.sa.gov.au

Attribute quotes to SafeWork SA Executive Director Glenn Farrell

“SafeWork SA is visiting more worksites more often to help keep South Australians safe and this campaign is an important addition to our compliance and education activities.

“By using a traffic cone – a universally recognised symbol of safety – we’re hoping to share workplace safety messages in a way that is novel, engaging and memorable.

“Stanley the cone might be a bit gruff but he’s an expert on safety in the workplace and is a vital member of the SafeWork SA team.

“Through this statewide campaign, we’re giving people clear, practical safety information to prevent incidents from occurring as well as encouraging people to contact SafeWork SA for expert advice and support.”

Media enquiries

SafeWork SA media team: 0466 504 507 or media.safework@sa.gov.au